Design lifecycle journeys, segmentation and campaign automation that run without babysitting.
About the Role
Own the automation that turns a list into revenue. You will build journeys, segment audiences properly, and hold the line on deliverability and measurement.
What You'll Do
Design and build lifecycle journeys: onboarding, nurture, win-back, post-purchase
Own segmentation strategy and list hygiene
Run A/B tests on subject lines, timing, content and offers
Monitor deliverability, sender reputation and engagement decay
Report on revenue per journey rather than opens
Work with engineering to wire product events into campaign triggers
What You'll Bring
2+ years running marketing automation for a real business
Hands-on with at least one automation platform end to end
Understanding of deliverability: SPF, DKIM, DMARC, warm-up, sender reputation
Comfort with data: you can pull your own numbers and defend them
Copy instincts good enough to brief and edit
Nice to Have
HubSpot, Braze, Klaviyo or Customer.io experience
HTML and Liquid or similar templating
Experience with WhatsApp or SMS lifecycle alongside email
What You'd Build
These aren't hypothetical projects, they're live products you can try before your first interview.
